Component B - Narrated PowerPoint Presentation Develop a 10-minute narrated PowerPoint presentation where you present a social media campaign plan for the product, service or organisation chosen in the first part of the assignment. Your presentation should include: Element Detail Mark Allocation Introduction There is an introduction to the chosen 5% organisation/product/service. Customer Persona A detailed customer persona for the 5% campaign is presented showcasing appropriate market segmentation. Objectives A set of clear and appropriate social 5% media campaign objectives are set out. These are clearly linked to the recommendations in the previous part of the assignment. Evaluation metrics and KPIs are also outlined for each objective. Strategies Clear and appropriate strategies are identified to achieve each of the previous objectives. E.g., user generated content, competitions, storytelling etc. Content Plan A content calendar is presented which 8% includes details of what content will be posted on which channels and when. This should cover a 7-day period and detail content across all social channels for the campaign. The content calendar does not need to include exact post copy or associated media (images, videos, gifs etc.). However, it should clearly show the details the sentence above (what, when etc.)