Develop a $10-$minute narrated nike PowerPoint presentation where you present a social media

campaign plan for the product, service or organisation chosen in the first part of the

assignment.

Your presentation should include:

Element Detail Mark

Allocation

Introduction There is an introduction to the chosen

organisation$/$product$/$service$.$

$5\%$

Customer Persona A detailed customer persona for the

campaign is presented showcasing

appropriate market segmentation.

$5\%$

Objectives A set of clear and appropriate social

media campaign objectives are set out.

These are clearly linked to the

recommendations in the previous part of

the assignment.

Evaluation metrics and KPIs are also

outlined for each objective.

$5\%$

Strategies Clear and appropriate strategies are

identified to achieve each of the previous

objectives. E$.$g$.,$ user generated content,

competitions, storytelling etc.

$7\%$

Content Plan A content calendar is presented which

includes details of what content will be

posted on which channels and when.

This should cover a $7-$day period and

detail content across all social channels

for the campaign.

The content calendar does not need to

include exact post copy or associated

media $($images$,$ videos, gifs etc.$).$

However, it should clearly show the details in

the sentence above $($what$,$ when etc.$).$

$8\%$

There is evidence of research to inform

elements of the content plan such as post

frequency and timings.

Example Campaign

Visuals

At least $2$ campaign visuals are presented

to show examples of what some of the

content detailed in the content plan. E$.$g$.,$ a

paid Instagram ad or an organic Facebook

post