Compose a strategy statement ('what, how, who/where') for RYA. Explain whether RYA has positioned itself in terms of differentiation or low cost and calculate some simple measures to support your answer (Hint: examine Exs. 1 & 2). Explain which forces you think have changed compared to the 'A' case. How has RYA's positioning been influenced by leaders' (dis)advantages (see the S.2 Coughlan reading)? Relate each leaders' (dis)advantage you identify to deflection (or not) of specific forces by RYA. You should identify three leaders' (dis)advantages and relate these to at least two forces (identifying those features of each force which seem particularly affected). Use p.5 of your memo to compose a bulleted table relating the leaders' (dis)advantages to deflection of every feature of each of your selected forces (yes/no/unable to say due to lack of information) and include very brief allusions (including e.g. case page #) to support your view about each feature