Compose a strategy statement $($what$,$ how, who$/$where$)$ for Coors around $1976($so$,1977$

or $1975$ data may be treated as essentially true of $1976$ also$).$ What do you think of Coors$$

profitability? Explain whether you believe Coors to have a good industry position and a

competitive advantage $($i$.$e$.$ differentiation or low cost$).$ Briefly characterize each of the $5$ forces at

this time. Discuss how effectively Coors is deflecting each force, identifying actions Coors took

$($or failed to take$)$ in order to deflect the impact for it of each of the $5$ forces.

Justify your answer throughout by drawing on Ex$.9$ to develop financial measures per barrel

relating Coors$$ performance to that of Anheuser$-$Busch $($A$-$B$)($you may find it useful to compose

a short table on p$\mathrm{.}5$ of your memo to capture such comparisons$).$