Comprehensive Project Part $1$ Product$/$Service selection

Think carefully about this selection as you will be working with this product$/$service for the entire course culminating in a presentation. There are a number of idea websites that you might use to help provide a product$/$service business idea such as: Springwise $|$ New business ideas, trends and innovation and Entrepreneur.com. You may also choose to imitate aspects of a company that is already doing business $($but you may not directly use an existing company for the project$)$ in the marketplace or you may have your own business or business idea you wish to work with. The key is to use that product$/$service business to apply the lesson concepts and terminology to develop key components of a marketing plan.

$$ Briefly describe your chosen product$/$service business. Provide some rationale for your choices.