Comprehensive Project Part $4$ Marketing External Environment $(5\%)$

This piece of your comprehensive project will focus on examining the external marketing environment by providing a brief Environmental scan.

$1.$ Environmental Scanning:$$

$$ Research key events and trends within each factor Competition, Regulatory, Economic, Social and Technological $($CREST$)$ for your industry$/$marketplace$.$

$$ Identify the trends likely to have the greatest impact on the organization. Describe the impact you see as negative, positive, or neutral and give your rationale for your conclusions.

$$ Provide evidence from secondary research.

o$2$ in$-$text citations for each Factor analysis as a proof or support.

$$ Forecast the future direction of these trends and possible implications that may affect your marketing plan.

$$In$-$text citations $($footnotes$)$ to support your position are required.

$$ List your sources at the end in references $($bibliography$).$ Use the Algonquin College standard APA format