Compressor pumps installed in General Electric refrigerators would be considered:

Group of answer choices

raw material

capital items

component parts

accessories

installations

Flag question: Question $2$

Question $25$ pts

Which of the following organizations would analyze their market environments, find a competitive advantage, and create a marketing mix?

Group of answer choices

a publisher of hunting and fishing magazines

a manufacturer of gym equipment

the United States Postal Service

a Pizza Hut franchise in Mumbai, India

all of the above

Flag question: Question $3$

Question $35$ pts

$\_\_\_\_\_$ pricing is the strategy of increasing the price of a product so that consumers will perceive it being of higher value.

Group of answer choices

Psychological

Leader

Bait

Prestige

Specialty

Flag question: Question $4$

Question $45$ pts

Which one of the following is NOT a commonly used method for segmenting markets?

Group of answer choices

volume

consumer

benefit

demographic

psychographic

Flag question: Question $5$

Question $55$ pts

Understanding that $22$ percent of the population buys $84$ percent of the cereal products would be useful if cereal manufacturers wanted to segment its market according to:

Group of answer choices

benefit

volume

demographic

psychological

quantitative

Flag question: Question $6$

Question $65$ pts

The two types of business products are classified as expense and non$-$expense items.

Group of answer choices

True

False

Flag question: Question $7$

Question $75$ pts

Price is:

Group of answer choices

always expressed in the United States in dollars and cents

based on the expected value you will receive from your purchase

based on the actual perception you will receive from your product

also called revenue

accurately described by none of the above

Flag question: Question $8$

Question $85$ pts

Which of the following products would be correctly described as being in the decline stage of their product life cycle?

Group of answer choices

candles

exercise equipment

golfing magazines

manual typewriters

fire extinguishers

Flag question: Question $9$

Question $95$ pts

A target market is a specific group of consumers toward whom a firm directs its marketing effort.

Group of answer choices

True

False

Flag question: Question $10$

Question $105$ pts

Personal selling is an element of the product strategy.

Group of answer choices

True

False

Flag question: Question $11$

Question $115$ pts

Wultec International Inc., a Canada$-$based manufacturer, produces end$-$of$-$line packaging equipment, such as wrapping machinery, which is used in warehouses to cover pallets and protect their contents. Wultec end$-$of$-$line packaging equipment, when purchased for warehouse use, is an example of which type of business product?

Group of answer choices

accessory

component part

raw material

supplies

installation

Flag question: Question $12$

Question $125$ pts

What do the United Way, the Sierra Club, the Girl Scouts of America, and the American Red Cross have in common?

Group of answer choices

They all engage in environmental scanning.

They all have a target market.

They all have created a marketing mix

They all engage in not$-$for$-$profit marketing.

All of the above statements describe ways in which the organizations are similar.

Flag question: Question $13$

Question $135$ pts

The blend of the marketer's tools is called the five Ps$.$ Which of the following is NOT one of the five Ps$?$

Group of answer choices

product strategy

pricing strategy

place strategy

possession strategy

promotion strategy

Flag question: Question $14$

Question $145$ pts

Which of the following is considered an expense item for a dentist$$s office?

Group of answer choices

a computer system

peroxide for whitening teeth

dental x$-$ray equipment

office filing cabinet

dental examination chair

Flag question: Question $15$

Question $155$ pts

When Clorox targets heavy users of bleach, it is using volume segmentation.

Group of answer choices

True

False

Flag question: Question $16$

Question $165$ pts

Which of the following is an example of an individual factor that influences Bil Naggin's decision to buy a Sharps black powder cartridge rifle?

Group of answer choices

his culture

his interest in the Civil War

the fact his great$-$great grandfather died during the Civil War

the fact his favorite book is Red Badge of Courage

his desire to experience what it was like to be a Civil War soldier

Flag question: Question $17$

Question $175$ pts

A product is any good or service, along with its perceived attributes and benefits, that satisfies wants.

Group of answer choices

True

False

Flag question: Question $18$

Question $185$ pts

$\_\_\_\_\_$ has a group think of as many ways as possible to generate new$-$product ideas, vary a product, or solve a problem.

Group of answer choices

Screening

Conceptualizing

Brainstorming

Idealizing

Prospecting

Flag question: Question $19$

Question $195$ pts

Customer satisfaction:

Group of answer choices

is the same as customer value

can occur e