Question: comprises a group of technologies and processes that enable marketers to collect, measure, analyze, and assess the effectiveness of marketing efforts A . One -

comprises a group of technologies and processes that enable marketers to collect, measure, analyze, and assess the effectiveness of marketing efforts
A. One-to-one marketing
B. Data mining
C. Search engine optmization (SEO)
D. Marketing analytics
E. Customer relationship management (CRM)
comprises a group of technologies and processes that enable marketers to

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