Question: comprises a group of technologies and processes that enable marketers to collect, measure, analyze, and assess the effectiveness of marketing efforts. A . Customer relationship

comprises a group of technologies and processes that enable marketers to collect, measure, analyze, and assess the effectiveness of marketing efforts.

.

Customer relationship management

(

CRM

)

.

Data mining

.

Search engine optimization

(

SEO

)

.

One

-

-

one marketing

.

Marketing analytics

comprises a group of technologies and processes that enable marketers to

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