Question: CompuCo Case Study What changes (if any) would you recommend Dr. Durand make in CompuCo's global NPD strategy and organizational capabilities to ensure that it

CompuCo Case Study

  • What changes (if any) would you recommend Dr. Durand make in CompuCo's global NPD strategy and organizational capabilities to ensure that it can achieve its worldwide NPD objectives?
  • What steps do you recommend that he take to successfully implement these changes?
  • Why does the French company want (need) to be in the U.S. market?

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