Question: Compulsory case study question. ACO Sendirian Berhad is a logistic company providing inter-city courier services to their clients in West Malaysia and has a modern

Compulsory case study question. ACO Sendirian Berhad is a logistic company providing inter-city courier services to their clients in West Malaysia and has a modern fleet of trucks and dispatch vehicles, some of the trucks and vehicles are wholly owned by the company and some out-sourced or leased. The company business has expanded rapidly in recent years and there are various critical decisions to be made by the company's Board of Directors when strategizing the logistic considerations in respect of enhancing the company performance in terms of better management and transportation decision-making options. Assume that you are the procurement manager of this logistic company and have been directed by the Managing Director to brief the Board of Directors in relation to the following concerns: (i) Alignment of transportation strategy with competitive strategy. (ii) Consideration of in-house and out-source transportation options. (iii) Use technology to improve transportation performance. (iv) Design flexibility into the transportation network. (v) Measuring transportation performance. The Board of Directors comprises MBA educated businessmen and you are required to brief them on what you as a procurement manager should do to address the above concerns in order to enhance the company's logistic performance and business. Prepare a detailed summary of your brief and bring it along with you to the Board of Directors meeting for presentation.

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