Question: Computers and Commerce Textbook for the class; E-commerce 2022: business, technology and society. (16th Edition) Kenneth C. Laudon & Carol Guercio Traver Pearson Education, Inc.
Computers and Commerce
Textbook for the class;
E-commerce 2022: business, technology and society. (16th Edition)
Kenneth C. Laudon & Carol Guercio Traver Pearson Education, Inc. ISBN: 9780136931768
Chapter 10 talks about Online Content and Media, with media convergence being an undercurrent throughout (pages 682-4). Note that this assignment is based on Project 4 from page 730 of the textbook, but I have given specifics about the expected length. Identify a popular online magazine that also has an offline subscription or newsstand edition. Describe the publication and the subscription (revenue) model in 2-3 sentences. Within a full paragraph, discuss the advantages and disadvantages of the offline edition versus the online edition (or vice versa, whichever perspective is appropriate). While most of these could be generic, you might be able to identify some that are publication-specific. Within another full paragraph, discuss how (or if) technology platform convergence, content design convergence, and industry structure convergence has occurred in the online magazine industry (in general, or specifically related to this publication).
Formatting Notes: keep it straight to the point, so do not bother repeating what I already know about the assignment. No conclusion is necessary. As always, use proper attribution for references.
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