THERE ARE TWO RESPONSES REQUIRED THIS WEEK--PLEASE BE SURE TO RESPOND TO BOTH TO GET FULL POINTS:

1. "Commerce" can mean a few different actions--sending leads to a website, requesting donations, or direct sales. Sales can happen via a brand's website (as in our case) or directly though tools like FB Messenger. Discuss the case study and why you think it was successful. HIghlight one concept from our Social Commerce textbook chapter and discuss how it relates to the case study. Have you seen your brand use any social commerce strategies? If so, tell us about them. If not, what could they do that you think might be successful?

Tell us what game you chose. Did you see brands in the game--which ones? Did you see a brand integrated or just an ad served? How did you feel about the brands that you saw while playing? Did you even notice them? Should your brand be associated with social games? Why/why not?

1. Please read this FB case study related to social commerce:

facebook.com/business/success/the-farmers-dog

2. We also covered social entertainment during this week--please chose a social game to play, make notes as you see ads or brand integrated into the game.

Here is a link to some Facebook games if you don't know how to find one:

facebook.com/games/

Have FUN!