Question: Concept #3 New Product 1. Based on your group discussions and understanding of the case, describe your new signature drink idea. Include overall description, features,

 Concept #3 New Product 1. Based on your group discussions and

Concept #3 New Product 1. Based on your group discussions and understanding of the case, describe your new signature drink idea. Include overall description, features, benefits. Why do you think your new product idea is a good choice for the case? Convince your group mates

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