Concept Testing Identify the insight, benefit statement and price point from the following: (i) Millennials increasingly prefer eating healthy food. (ii) A sugar-free breakfast cereal. (iii) All other things being equal, customers are willing to pay up to 150 more for a sugar-free breakfast cereal. (i) - insight, (ii) - benefit statement, (iii) - price point (ii) - insight, (iii) - benefit statement, (i) - price point (iii) - insight, (i) - benefit statement, (ii) - price point (i) - insight, (iii) - benefit statement, (ii) - price point