Question: Identify the insight, benefit statement and price point from the following: (i) Millennials increasingly prefer eating healthy food. (ii) A sugar-free breakfast cereal. (iii) All

Identify the insight, benefit statement and price point from the following: (i) Millennials increasingly prefer eating healthy food. (ii) A sugar-free breakfast cereal. (iii) All other things being equal, customers are willing to pay up to 150 more for a sugar-free breakfast cereal

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