Concept testing is $$ testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal

$$ developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering

$$ when a marketer usually has a simple description of a new product, methodology, name, flavour, or style

the function of identifying and gathering ideas for further exploration of their potential

$$ IDON'T KNOWYET