Question: Conceptualize/Identify a start-up idea in the UAE. 1. Executive Summary - 1 page 2. Table of Contents - 1 page 3. Explain the critical problem

Conceptualize/Identify a start-up idea in the UAE.

1. Executive Summary - 1 page

2. Table of Contents - 1 page

3. Explain the critical problem that the start-up attempts to solve. Include industry overview - historical and future outlook. 2 pages

4. Identify the factors influence the future of the start-up company in UAE. 3 pages

a. Conduct PESTLE analysis to support your answer.

b. Identify the SWOT for the start-up company.

5. Identify the key segments of relevance. Use all segmentation approaches discussed in class. Justify the segments that you would target. 2 pages

6. Determine the positioning strategy for the start-up company for selected target segments. 2 pages

7. Appendix - Any other information you may provide.

MS Word. 11 pages. Word count: 6,000 words.

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