Question: Conduct a comprehensive external macro - environment analysis ( PESTEL ) for Corona Extra. Critically evaluate how each factor influences their strategic decisions and recommend

Conduct a comprehensive external macro-environment analysis (PESTEL) for Corona Extra. Critically
evaluate how each factor influences their strategic decisions and recommend strategic initiatives Corona
Extra should undertake to adapt to these external pressures. Provide practical examples to support your
analysis.
(12 Marks)
Conduct a comprehensive external macro-environment analysis (PESTEL) for Corona Extra. Critically

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