Conduct a consumer analysis for your product.

1. a) Identify the consumers who are most likely to buy your product - the primary target market- in terms of:

• Segmentation Variables - Demographic , Geographic, Psychographic, and/or Behavioristic characteristics. For each, be specific. If you use "Demographic", for example, specify which variables within the Demographic category, such as age, gender, income, etc..
• any other characteristics you believe are important

1. b) Describe:
   • the main points of difference of your product for this group
   • what problem your product helps solve for the consumer, in terms of the first stage in the consumer purchase decision process.