Question: Conduct a power analysis including a power map for a bookkeeper. Your helpful suggestion following the format will be greatly suggested. Power Map Worksheet 1

Conduct a power analysis including a power map for a bookkeeper.

Your helpful suggestion following the format will be greatly suggested.

Power Map Worksheet 1

Legitimate

have power over you

You have power over

Reward

have power over you

You have power over

Resource

have power over you

You have power over

Coercive

have power over you

You have power over

Expert

have power over you

You have power over

Information

have power over you

You have power over

Referent

have power over you

You have power over

Power Map Worksheet 2

Legitimate

How I will minimize others over me

How I will increase mine over others

Reward

How I will minimize others over me

How I will increase mine over others

Resource

How I will minimize others over me

How I will increase mine over others

Coercive

How I will minimize others over me

How I will increase mine over others

Expert

How I will minimize others over me

How I will increase mine over others

Information

How I will minimize others over me

How I will increase mine over others

Referent

How I will minimize others over me

How I will increase mine over others

Conduct a power analysis including a power map

How will I build

brand awareness?

How will I build

perceived quality?

How will I build

brand loyalty?

How will I build

brand association?

How will I build other proprietary brand assets?

What is the value of my brand to the firm (myself)?

What is the value of my brand to the customer (employer)?

Brand Equity Worksheet Perceived Quality Other Proprietary Brand Assets Brand Loyalty Brand Awareness Brand Equity Brand Association Value to Customer Value to Firm

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