Question: Conduct a secondary research analysis ( one business article, one relevant Google Trends analysis, and one relevant product review analysis using Voyant tools ) to

Conduct a secondary research analysis (one business article, one relevant Google Trends analysis, and one relevant product review analysis using Voyant tools) to identify which of the three categories (i.e., resale, rental, and athleisure) should J. Crew pursue. Consider finding insights about changes in inter-generational attitudes and societal trends related to resale vs. rental vs. athleisure categories while conducting the secondary research analysis. (10 points)
Conduct a secondary research analysis (one business article, one relevant Google

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