Conduct a service area competitor analysis within your community. Keep it fairly small in scope $($i$.$e$.$ laser hair removal business, extended care facility for ventilator$-$dependent patients, etc.$)$ so that it is manageable. Begin by introducing the macro issues $($general and health care$)$ and then use this outline as an initial guide:

Specify the Service Category

Delineate the Service Area.

General

Economic

Demographic

Psychographic

Health Status

Perform a Service Area Structure Analysis

Threat of New Entrants

Intensity of Rivalry

Threat of Substitutes

Power of Customers

Power of Suppliers

Do a Competitor Analysis$/$Identify Service Category Critical Success Factors

Competitor Strengths and Weaknesses

Critical Success Factors

Strategic Groups

Map Competitors

Likely Responses of Competitors

Identify and Map Strategic Groups

Provide a Synthesis.