Question: Conduct hypothesis tests using SatisfactionSurvey.sav file. Use SPSS for your analysis. IMP: Provide your response step by step (refer to slides), refer to SPSS output

Conduct hypothesis tests using SatisfactionSurvey.sav file. Use SPSS for your analysis.

IMP: Provide your response step by step (refer to slides), refer to SPSS output for corresponding means and p-values. Write in words what you conclude and recommend.

Q1. Is customer life time value same for male and female customers?

Q2. Are customers equally satisfied with Organization and its Service?

Hint: Students are to identify which type of t-test (one sample, independent sample, or paired samples) is required to conduct hypothesis.

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