Question: Conduct research. What is a customer experience? How does effective segmentation and targeting enhance the customer experience? Increase brand loyalty and customer satisfaction? Compose a

Conduct research. What is a customer experience? How does effective segmentation and targeting enhance the customer experience? Increase brand loyalty and customer satisfaction? Compose a Discussion post - one complete, insightful paragraph using appropriate terminology and concepts. Define, discuss and illustrate. Be sure to reference one academic journal and one business periodical.

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