Question: Conduct some additional research to learn more about Fabletics. How is Fabletics meeting customer needs through its value delivery network? What controversy surrounds the company?

• Conduct some additional research to learn more about Fabletics. How is Fabletics meeting customer needs through its value delivery network? What controversy surrounds the company?

• What type of marketing channel is Fabletics using? What is its distribution strategy? Did opening brick-and-mortar stores make sense for Fabletics?

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