Conduct some research on marketing budgets. Create a table outlining your marketing budget for your new product, include all costs associated with launch and promotion. Be sure to explore things such as research costs, owned, earned, and paid media, advertising, creative and design costs. The item I will be selling is a pair of sustainable shoes. All I really need is the costs. use references if you have to but just make sure you quote them, cite them or just drop the URL beside it and I will cite it.