Question: Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands,

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as

vertical conflict.

horizontal conflict.

corporate conflict.

contractual conflict.

Conflict occurring between intermediaries at the same level in a marketing

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