Question: Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands,

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers that carry the same manufacturer's brands, is referred to as

Multiple Choice

vertical conflict.

contractual conflict

horizontal conflict.

lateral conflict.

corporate conflict

Conflict occurring between intermediaries at the same level in a marketing

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