Conjoint analysis is a method used to assess the financial value of specific product attributes. Drawing on your understanding of conjoint analysis and insights from the Apple vs$.$ Samsung case study, explain the following:

How should a survey be designed and conducted for conjoint analysis $($vs$.$ open ended questions$)?$How can the financial value of a specific attribute be quantified? $($For example, how can the improvement of battery life from $15$ hours to $20$ hours be monetized?$)$What role do prices play in monetizing attribute values?How can brand value be monetized using conjoint analysis?

Provide a step$-$by$-$step explanation using the concept of part$-$worth utility. You do not need to present any equations.