Question: Conjoint analysis is an approach used to achieve preference-based segmentation by: correlating preference data with response riata. extending the multi-attribute model approach to new product

Conjoint analysis is an approach used to achieve preference-based segmentation by: correlating preference data with response riata. extending the multi-attribute model approach to new product categories. forcing consumers to articulate why they make certain purchases based on different attributes. forcing consumers to make trade-offs between pairs of products with different attributes

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