Question: d: Dec 1 0 at 1 2 : 3 5 p m iz Instructions Question 7 4 1 pts Conjoint analysis is an approach used
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iz Instructions
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Conjoint analysis is an approach used to achieve preferencebased segmentation by:
correlating preference data with response data.
forcing consumers to articulate why they make certain purchases based on different attributes.
forcing consumers to make tradeoffs between pairs of products with different attributes.
extending the multiattribute model approach to new product categories.
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