Question: Conjoint analysis is an effective tool for evaluating consumers' tradeoffs among multiple product features worldwide. Which of the following is true regarding conjoint analysis? Question
Conjoint analysis is an effective tool for evaluating consumers' tradeoffs among multiple product features worldwide.
Which of the following is true regarding conjoint analysis?
Question options:
a
In a conjoint analysis, respondents are asked to evaluate each product feature individually.
b
When conducting a conjoint analysis, researchers ask respondents to provide overall evaluations of product profiles.
c
When conducting a conjoint analysis, researchers ask consumers to evaluate relative importance of each product feature.
d
The first step in conducting a conjoint analysis is to ask a sample of target customers to rate their preferences for a set of product profiles.
e
All of the above.
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