Conjoint analysis of the data yielded the following utility values for various levels of each of the threecharacteristics • Operating hours: A = 0.3 B =0.3* C = 0.8 • Automatic teller machines: A = 0.6 B = 0.3 • Monthly service charge: A = 1 B =0.8: C = 0.4 D = 0.1 1. Which of the following bank characteristics is the most crucial in influencing customerpreference? Why? (3 points) 2. Will the bank benefit more by operating 8AM to 3PM weekdays, providing no ATMs, andassessing no monthly charge, or by operating 9AM to 5PM weekdays plus 9AM to noonSaturdays, providing ATMs, and assessing a monthly service charge of $15 (3 points)? What ifthe service charge is changed to $20 in the latter alternative?