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Build$-$Borrow$-$Buy: Exploring Options for Your World

Potential Partners

Your World Media

topic areas. We would avoid large entry$-$level classes and gear our expertise at higher$-$end specialized classes with fewer students.

As you can see, Text Direct could be a good partner for us since we could bring a new direction for textbook publishers.

Tamara

How do you think we should engage with them?

Elizabeth Trevino

We should ally with them.

Tamara

That's just what I was thinking. Let's dig a little deeper.

What resources are we going to gain through this alliance?

Knowledge about the textbook publishing industry.

Textbook research and writing skills.

Sales and distribution connections to a large number of universities.

Text Direct

Text Direct

Company Information

Annual Sales: $$78$ Million

Employees: $450$

Key Assets: Direct Sales Force, Online$/$Physical Distribution, Growing Brand Name

Textbook Industry Information

Total Sales: $$12$ billion

Entire Industry Growth Rate: $12\%5-$year CAGR $($compound annual growth rate$)$

Electronic textbooks Growth Rate: $20\%5-$year CAGR $($projected$)$ Industry Trends:

More electronic texts

Additional aids for professors $($slides$,$ test banks, etc$)$

Concerns over pricing for students

Increase in physical textbook rental

Demands for updated data$/$presentation not just new editions

Pushback on the overall cost of college

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