Potential Partners Your World Media Text Direct first. Text Direct Greg Company Information I think our best option is to move into the online textbook Annual Sales: $78 Million E industry by partnering with Text Direct. Employees 450 Key Assets: Direct Sales Force, Online/Physical Distribution, Growing Brand Name Greg We could leverage our research and writing skills to create Textbook Industry Information to very up-to-date digital textbooks across a variety of Total Sales: $12 billion topic areas. We would avoid large entry-level classes and gear our expertise at higher-end specialized classes with Entire Industry Growth Rate: 12% 5-year CAGR (compound annual growth rate) fewer students. Electronic textbooks Growth Rate: 20% 5-year CAGR (projected) Industry Trends: As you can see, Text Direct could be a good partner for us More electronic texts since we could bring a new direction for textbook Additional aids for professors (slides, test banks, etc) publishers. Concerns over pricing for students Increase in physical textbook rental Tamara Demands for updated data/presentation not just new editions How do you think we should engage with them? Pushback on the overall cost of college We should acquire them. We should just build it ourselves. We should ally with them. Submit