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Media Planning: Burger Stop

Correct Answer:

Psychographic research

Ed

Tajina Saba, we actually have data from an online survey of our customers that we sent out last year.

Here are the results from the males in the age range of $19-30$ and their media preferences.

Ed

According to the survey results, what would be the LEAST effective advertising medium for the Burger Stop?

Print $($such as billboards or newspaper$)$

Audio $($such as local radio or podcasts$)$

Online $($such as social media$)$

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