Connect the Term with its Definition. (5 pts.)

- A. B. C. D. E.	Co-creation
- A. B. C. D. E.	User-Generated Content
- A. B. C. D. E.	Crowd Sourcing
- A. B. C. D. E.	Lead Users
- A. B. C. D. E.	User Innovation

A.	Where current situations are unsatisfactory, customers show a high commitment to find a solution
B.	Individual members of the public who have needs or wants that are apparent months and years before they become apparent to the mass market
C.	Images, videos, text, audio posted by users online -- eg: YouTube and Wikipedia
D.	Multiple partners in the creative process .... the needs and desires of the end-user are the starting point. Consumers are part of the design process, and collaborate closely with the company.
E.	Allows online communities to submit work or information ... to react to postings, provide opinions or vote on ideas.