Consider a $1199 investment that will produce perpetual cash flows. If the demand turns out to be
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Consider a $1199 investment that will produce perpetual cash flows. If the demand turns out to be high, the expected cash flows will be $151 per year. Otherwise, the expected cash flows will be $22 per year. The intial probabilities for high vs. low demand are 50%/50%. Before the investment is made, an initial market test, costing $105, can reveal with certainty whether the demand is high or low.The cost of capital is 9%. Assume that $105 for market test would have to be spent now and $1199 would be invested at the end of year
What is the NPV now if the firm does the marketing test and makes the investment decision conditional on its outcome?
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