Question: Consider a brand that you communicate and interact with. This could be a company, non-profit organization, political movement or figure, entertainer, sports team, etc. any

Consider a brand that you communicate and interact with. This could be a company, non-profit organization, political movement or figure, entertainer, sports team, etc. any brand that seeks to form a relationship with you (media company and outlets should not be considered).

In your post, discuss the ways that the brand communicates. The discussion should examine communications designed to inform, educate and build a relationship with you as opposed to marketing/sales messages. You should discuss:

What different tools does the brand use to communicate? Examples of the brands communications should be provided (as links or screenshots) and must include examples (at least one each) from the following as covered in this weeks video lesson: owned media earned media shared media Paid media (advertising) should not be included.

Why does the brand use these specific tools and how are they effective for that brand to reach specific audiences?

Do you perceive the information communicated to you differently based on the source and platform? Why?

How can the brand communicate most effectively with you and why?

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