Question: Consider a conjoint analysis method that can help understand the trade-offs that customers use in selecting the DSC offering. What are the attributes and feasible

Consider a conjoint analysis method that can help understand the trade-offs that customers use in selecting the DSC offering. What are the attributes and feasible levels of attributes that you will use to design the conjoint analysis technique? How many profiles would a survey respondent evaluate? Do you think this is an useful exercise? What are the pros and cons?

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