Question: Consider a new online platform in development called 'Shop2Me, which is an app that allows individuals to order items from any local shop and have

Consider a new online platform in development

Consider a new online platform in development called 'Shop2Me, which is an app that allows individuals to order items from any local shop and have it delivered to their home within 2 hours. Delivery will be carried out by individuals who sign up as delivery agents and who are in the vicinity of local shops when the order is placed and are willing to pick-up and deliver the items to the home of the customer within 2 hours. On one side of the platform are retail stores that will list their products on the platform as available for purchase and on the other side are individual consumers who can view the products available and order them to be delivered to their home. Develop a launch strategy for Shop2Me that outlines strategic priorities for the firm in the short term. How do network effects affect the strategic choices you have identified? How should the platform be priced? Explain

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