Consider an industry, a particular company, or a business you would like to start on your own.

1) What or whom would a company need to research in order to creAte an effective advertisement for the product line(s)?

2) Would primary or secondary research work for this project?   Or are both needed?

3)Would you trust an advertising firm for this, or would it be more effective if done internally in the company?  Why?

 

PART 2

 

Choose an ad at random; TV, print ads, billboard, trolley wraps, etc.

Consider the ad and how the company may have researched before moving ahead with the concept. 

 

1) Do you think that the company did primary research and/or secondary research with potential consumers before creating the copy and the visuals?

2)Explain your reasoning.

3) Explain whether you think the ad was effective or could have benefited from additional research.