Consider an organisation of your choice wanting to introduce a comprehensive marketing information system to achieve...
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Consider an organisation of your choice wanting to introduce a comprehensive marketing information system to achieve the following objectives. (a) To improve customer service levels (b) To provide marketing and sales managers with more accurate information Required You have been asked in your role as project manager to prepare a preliminary statement that outlines: (a) The key elements of such a marketing information system (5 Marks) (b) What technology can support the system (5 Marks) (c) An outline plan of how you propose to investigate and design such a system (10 Marks) (TOTAL 20 MARKS) Consider an organisation of your choice wanting to introduce a comprehensive marketing information system to achieve the following objectives. (a) To improve customer service levels (b) To provide marketing and sales managers with more accurate information Required You have been asked in your role as project manager to prepare a preliminary statement that outlines: (a) The key elements of such a marketing information system (5 Marks) (b) What technology can support the system (5 Marks) (c) An outline plan of how you propose to investigate and design such a system (10 Marks) (TOTAL 20 MARKS)
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Marketing Technology plan is defiined a part of business plan which consists of actions that describes the companys advertising and marketing strategies It explains business activities that focus on m... View the full answer
Related Book For
Organic Chemistry
ISBN: 978-1118133576
11th edition
Authors: Graham Solomons, Craig Fryhle, Scott Snyder
Posted Date:
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