Consider any potential issues that may jeopardize your venture in the future and propose what can be done about each risk today to help mitigate the chances of those risks occurring. Risk What can be done today? What are you prepared to lose by moving ahead with this venture? This concept is known as affordable loss. No person wants to lose anything when starting a business but thinking about this in advance can be a game changer. List below what you are prepared to lose in terms of money, time, and other resources. Is your affordable loss more or less than what you anticipated putting into the business as part of your startup budget? If so, what will you do? Not start the business? Reduce the dollar amount of the startup budget? Try to find other business partners to distribute risk to others you are unwilling to take yourself?