Consider Figure $18-5,$ which is an account management policy grid that groups customers according to the level of opportunity and the firm's competitive sales position. C represents which account management policy?

Figure $18-5$

Multiple Choice

accounts that should receive a high level of sales calls and service to retain and possibly build accounts

accounts that the firm should consider replacing personal calls with telephone sales or direct mail to service accounts

accounts that are somewhat attractive because the sales organization has a strong position, but future opportunity is limited

accounts that should emphasize a heavy sales organization position or shift resources to other accounts if a stronger sales organization position is impossible

accounts that should receive moderate level of sales and service to maintain current position of sales organization