Question: Consider how the perspectives on competitive advantage differ when comparing brick-and-mortar stores to online businesses (e.g., Best Buy versus Amazon, Barnes & Noble versus Amazon,

Consider how the perspectives on competitive advantage differ when comparing brick-and-mortar stores to online businesses (e.g., Best Buy versus Amazon, Barnes & Noble versus Amazon, Old Navy versus Threadless.

What are your recommendations to brick-and-mortar stores as to how they can compete more effectively with online firms? What are the social and economic consequences of the growth of online retailing?

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