Question: Consider the Analytics Exercise: Forecasting Supply Chain Demand - Starbucks Corporation PLEASE SHOW ALL ANSWERS AS I NEED TO COMPARE THIS WITH MY WORK. Part

Consider the Analytics Exercise: Forecasting Supply Chain Demand-Starbucks Corporation PLEASE SHOW ALL ANSWERS AS I NEED TO COMPARE THIS WITH MY WORK.
Part A (8 marks)
You will develop simple moving average forecast based on the past 5 weeks and the past 3 weeks of data and find the MAD, MSE, MAPE, and tracking signal of your forecast. Which forecast, the 5-week or the 3-week, is more accurate for each of the distribution centres? Provide a rationale for its better accuracy for that particular warehouse using a text box.
Part B (8 marks)
Following the question on the next page of the exercise in your textbook, you will develop exponential smoothing forecast based on alpha =0.2 and alpha =0.4 and find the MAD, MSE, MAPE, and tracking signal of your forecast. Which forecast, alpha=0.2 or alpha =0.4, is more accurate for each of the distribution centres? Which value of alpha emphasizes more on the past data?
Part C (8 marks)
Starbucks is planning to consolidate the five distribution centres into one with the aggregated demand represented by the total row. Perform forecasts for the 3-week moving average, 5-week moving average, 0.2 alpha exponential smoothing, and 0.4 alpha exponential smoothing on the aggregated total demand. After comparing the results and accuracy measures, provide a rationale on which of these four forecasting methods you would recommend to Starbucks.
Part D (8 marks)
Starbucks also wants you to develop a linear regression model based on the total demand data for Week -1 to -5. Use this model to predict the total aggregated demand for Week 1 to Week 13, and find the forecast accuracy in terms of MAD, MSE, and MAPE. Does linear regression outperform your suggested method in Part C of this question in terms of accuracy measures?
Part E (4 marks)
Discuss any two pros and two cons of aggregating demand of these five distribution centres.
Part F (4 marks)
One may develop a new forecast based on the past actual sales or based on the past forecasts. Discuss one benefit that accrues from each approach
Consider the Analytics Exercise: Forecasting

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