Question: Consider the Apple iPhone 1 4 Pro. Apple uses controlled pricing with its retail partners, which means they cannot offer direct discounts / sales on

Consider the Apple iPhone 14 Pro. Apple uses controlled pricing with its retail partners, which means they cannot offer direct discounts/sales on Apple products without Apples permission. If Apple offered a back to school discount on this product, but didnt extend the offer through their retail partners, what form of channel conflict would this be?(Highlight one answer)
Vertical conflict
Horizontal conflict

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