Consider the Apple iPhone $14$ Pro. Apple uses controlled pricing with its

retail partners, which means they cannot offer direct discounts$/$sales

on Apple products without Apple$$s permission. If Apple offered a $$back

to school$$ discount on this product, but didn$$t extend the offer through

their retail partners, what form of channel conflict would this be$?$

$($Highlight one answer$)$

a$.$ Vertical conflict

b$.$ Horizontal conflict

Explain your answer using course concepts:

$2.$ Consider the scenario in question $1.$ From a marketing supply

chain$/$channel management perspective, why might this company

engage in these pricing & channel management activities?

Retailing and Omnichannel Marketing $($Chapter $16)$

$3.$ Consider Rogue River Blue cheese. Which one of the retailers below

would be the best fit this product? $($Highlight one answer$)$

a$.7-11$

b$.$ New Seasons

c$.$ Walmart

d$.$ Amazon

Explain your answer using course concepts:

$4.$ Which one of the retailers below would be the worst fit for Rogue River

Blue cheese? $($Highlight one answer$)$

a$.7-11$

b$.$ New Seasons

c$.$ Walmart

d$.$ Amazon

Explain your answer using course concepts: